How does AI see your organization?

When a prospect asks ChatGPT, Gemini, Claude, or Grok for recommendations in your industry, do you show up?

Vectis’ AI Visibility Audit is our proprietary technology that measures how visible – and how you’re positioned – inside AI-generated answers. It produces a clear score, a breakdown of what’s driving it, and — most importantly — a roadmap to improve it.

The AI Visibility Audit is led by Vectis AI and Digital Partner Matt Pressberg, a former tech journalist and longtime Vectis partner located in Miami. After six months building the underlying code and framework, Matt developed the audit’s scoring framework to measure what AI recommends — and why.

This isn’t generic SEO optimization or a dashboard tool. It’s a strategic assessment built by a journalist who understands which sources actually carry credibility and which don’t.

AI is changing discovery. If you’re not in the answer, you’re not in the conversation.

Current audit capabilities:

  • 4 AI models (ChatGPT, Claude, Gemini, Grok)

  • Custom prompts

  • Hybrid audits (custom + auto)

  • Hallucination detection

  • Earned media penetration metric

  • Site-specific outlet search

  • Website configuration check

  • Model punt detection

  • LLM-powered sentiment analysis

  • Context-driven query generation from client briefs

  • Vertical-aware sentiment (8 verticals)

  • Prompt injection defense

  • Prompt manipulation detection

  • Competitive digital presence comparison

AI is changing how prospects find you

In nearly every industry, the first “search” isn’t a Google search anymore.

A general counsel asks ChatGPT: “Who are the best real estate attorneys in Los Angeles?”

A tenant asks Gemini: “What broker can find me the best deal on office space?”

A parent asks Claude: “What universities are leading on minimizing student debt?”

Your organization appears – or it doesn’t.

And when you do appear, you don’t fully control what AI says about you. Outdated information, old coverage, or a resolved lawsuit can shape the story before anyone visits your website.

AI models tend to recommend a small group repeatedly. The rest are effectively invisible, regardless of their actual capabilities.

Why This is Different: The Roadmap is the Product

Most vendors can generate a score. Very few can tell you what to do with it.

Vectis is a senior-led strategic communications and public affairs team that lives at the intersection of business, media, and politics. We translate your visibility score into action with clear, prioritized recommendations – and the ability to execute.

Here’s the difference:

A number and an explanation

We show what AI is saying, what it’s relying on, and why you are (or aren’t) being recommended.

Competitor Benchmarking

Side-by-side comparison against key competitors — who shows up, who doesn’t, and why.

Senior partners (not just a software handoff)

We interpret findings through a reputation lens and provide direct counsel on what will move the needle the fastest.

One Stop Shop

If you want help implementing the roadmap to improve your AI visibility, Vectis can do that work quickly and effectively — without handoffs or layers.

What the AI visibility audit means

Vectis’ AI Visibility Audit evaluates four dimensions of your firm’s discoverability, weighted by their impact on AI recommendations.

1. AI Response Analysis
How do AI models respond to real discovery questions in your category? How are you positioned relative to competitors? What is the sentiment when you’re mentioned?

3. Digital Presence
Are your digital assets – website structure, key pages, and schema – readable, consistent, and easy for AI to interpret?

2. Source Authority
How strong is of your media footprint? What type of news is driving AI responses?

4. Content Authority
Are you building thought leadership that AI can recognize? Is expertise clearly attributed, current, and deep enough to matter?

What You Receive

AI Visibility Score (0-100)

1

A single score with breakdown by pillar, showing exactly where you stand.

Competitor benchmarking

2

Side by side comparison against key competitors — who shows up, who doesn’t, and why.

AI media footprint

3

Snapshot of your coverage organized by tier, with pay-for-play coverage flagged.

Knowledge currency assessment

4

Identification of outdated or inaccurate information in AI responses.

Complete AI response log

5

Full documentation of exactly what each model said about your firm.

Strategic recommendations

6

Prioritized action items to improve your AI visibility.